top of page
UX Design/Visual Design/Graphic Design
Website & UX
Advancements in technology and the focus on personalization has created immense opportunity in website design and UX. Today, site design must be responsive, optimized for search and flexible enough to rapidly make content and feature changes based on the individual site visitor. Designers must understand the CMS, CRM and other technologies and account for those in the design and development of modern website experiences.
jasondorsey.com
ROLE:
UX Designer
Art Director
DURATION:
August 2018-January 2019
PROJECT OVERVIEW:
Jason Dorsey is the leading Keynote Speaker regarding generational consumer behavior and studies. He had asked for a complete rebrand and redesign of his website.
THE PROBLEM:
Current website was outdated with a poor user experience and with outdated capabilities to update.
THE GOAL:
Build a website to drive speaking leads, push Jason's social media presence to his website, as well as increase traffic to his site.
MY RESPONSIBILITIES:
Act as the Project Manager and Art Director, managing offshore Developer, located in London UK, to build the backend CMS for the new site. Worked hand-in-hand with on-site Marketing Manager to rewrite all existing content. Served as UX Designer and publish all creative utilizing CMS system, Wordpress.
ecooptimized.com
ROLE:
UX Designer
Graphic Designer
DURATION:
December 2016-February 2017
PROJECT OVERVIEW:
Sabertec corporation is a eco-conscious startup that produces a particulate filter for cars to reduce CO2 emissions.
THE PROBLEM:
Current website was outdated with a poor user experience and with outdated capabilities to update.
THE GOAL:
Build a website to drive sales, as well as a platform to educate consumers of the impact CO2 emissions has on our health and environment.
MY RESPONSIBILITIES:
Act as the UX and Graphic Designer, working hand-in-hand with Marketing team to rewrite all existing content, as well as redesign and rebrand existing web presence and all marketing collateral.
ROLE:
UX Designer
Graphic Designer
Art Director
DURATION:
February 2017-February 2019
genhq.com
PROJECT OVERVIEW:
The Center for Generational Kinetics is the leader in generational research, speaking, and solutions, with a special emphasis on Millennials and Gen Z. Their custom research, speaking, and strategic consulting deliver innovative, practical solutions for their clients to imbed in their everyday marketing practices.
THE PROBLEM:
Current website required monthly design refreshes showcasing their consulting and research project findings, including a yearly major refresh discussing their annual Gen Z report findings.
THE GOAL:
Update website to drive sales leads for future research projects, as well as a platform to educate consumers of the impact Millenials and Gen Z have on modern day marketing and consumer behavior tactics.
MY RESPONSIBILITIES:
Act as the UX/Graphic Designer, working hand-in-hand with Marketing team to rewrite any net new content, as well as redesign and rebrand existing web presence, marketing/client-facing collateral and client-specific research materials.
bottom of page